Double Down on your Data

Double Down on your Data
How analytics is revolutionizing the Casino Industry

This is the Chinese version of Double Down on your Data.

Often referred to as the heartbeat of a casino operation, marketing effects almost every single function at a modern casino property yet is often taken for granted. This article by a 20-year-old veteran of the software industry - Double Down on your Data is the latest development in this fast-growing industries, including:

Creating demand for your casino
Streamlining the marketing process
Creating accurate predictive patron models
Mobile-lizing your marketing campaigns
Improving table- games revenue management
Exploiting the marketing potential inherit in social networking sites
Courting the highly valuable Asian gambler